UGA inks blockbuster media deal - Business First of Columbus:

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million media rights and marketing deal that puts Georgias in the upper echelon ofcollege contracts. The new worth $11.6 million annually, would be the most lucratived annual rights agreement incollegr football, according to data from Streey & Smith’s SportsBusiness Journal, a sister publicationh of Atlanta Business Chronicle. The deal tops the $11 million annual deal recently reachedwith . The totalk payout would rank No. 5 in the nation, abover every Southeastern Conference institution exceptthe . The deal will help Georgiqa stay at amongthe .
The Bulldogsz generated the second-highest revenue in college football and rankec in the top 15 overall in sportss incomein 2007-2008, according to a report June 15 in SportsBusinessd Journal. Georgia’s previous deal was worth betweenh $8.2 million and $8.3 million according to SportsBusiness Journal. "We are extremelyu pleased to partner with ISP Sports to deliver Georgia Bulldog programming to the Bulldoh Nationand beyond," UGA Athletics Director Damo Evans said in a statement.
"This agreement will provid the infrastructure to delivefr our content and message througnh various mediums that will continue to make the University of Georgia a leader inintercollegiate athletics." The deal also appearzs to be the largest for Winston-Salem, N.C.-based ISP, according to the SportsBusiness Journal. "We are elatedr to extend our relationship with an outstanding universityh and oneof America's truly elite athletic programs," said Ben ISP chairman and CEO, in a "We have enjoyed an excellent relationship with Damon and his remarkablee team of administrators and coaches and look forwarc to an even greater partnership in the years to We appreciate the university's confidence in ISP and are committed to providin g the Bulldog Nation with the finest in programming, corporate sales and service.
” ISP is the curreng manager of the Bulldogs’ sponsorship and marketing Under the new deal, ISP adds radioi broadcasting and coaches’ television show rights. and its WSB-AM 750 affiliatr previously heldthose properties. The radio station has broadcas t gamessince 1939, and held the radio network and coaches’ show rights since 1995. In a separated deal with Cox Radio, WSB will remai the Bulldogs’ flagship station for the nexteigh years. "I’m especially pleased that WSB News/Talk 750 will continuwe to be ourflagship station," Evans "We have a long history and traditiob with WSB which is one of the country’s premierf radio stations.
That relationship will continue providing the very best coverage for Georgiasports teams."