Monday, November 29, 2010

Roberts backs KU Cancer Center's push for NCI designation - Pittsburgh Business Times:

http://fishing-sea.com/Fishing--Reels/Offshore-Reel/
Roberts, R-Kan., spoke at The ’s Westwood medicaol building. He said that it now takes 10 years to 17 year sand $1 billion to bring a new drug to which Roberts called a “national disgrace.” The National Cancerr Institute said in November that the KU Cancer Center has a Sept. 25, 2011, application date for its effortsx to get aninitial five-year designation as an NCI cancer center. The months-long application process for institutions seeking new designations begins with submission of documentatiohn that sometimesexceeds 1,000 pages and includes a site visiy and other steps. The earliest that KU Cancer Center’e application could be approved is the springof 2012.
64 cancer centers receive Cancer Center Support Grants to supporft research to reducethe incidence, morbidity and mortalitg rates of cancer. There are 23 cancerd centers and 41 comprehensivecancer centers. The KU Cancer Center is part of , whichh is the medical research and education arm of the Universityuof Kansas. NCI designation KU’s No. 1 priority — typically is granted to academicmedical Therefore, KU Medical Center is the entityg that will apply for NCI designation. Increased regional patient accessto cutting-edge clinical • More than $1.3 billion in annual economic benefitx in the region.
• An increase in KU Cancer Center’s annual NCI financing from thecurrent $7.5 milliojn to about $40 million. NCI-affiliated institutione also attract world-class researchers who brinhg NCI grantswith them, and part of the estimatesd increase is based on Many of these researchers double as clinicians, adding expertise and depth in various cancer-care

Friday, November 26, 2010

Tale of the tape: Rivers vs. Manning - ESPN (blog)

http://studenica.org/news/21novembar2008.html


WANE


Tale of the tape: Rivers vs. Manning

ESPN (blog)


Both Rivers and Manning are playing at a high level. Both quarterbacks are legitimate MVP candidates and both are playing well despite playing with depleted ...


Peyton Manning vs San Diego Chargers

Bolts from the Blue


How We See It

Indianapolis Star


NFL Week 12 Predictions

OnlineSportsHandicapping.com


San Diego Union Tribune -Footb »

Wednesday, November 24, 2010

Weather slows efforts to stop ND oil well leak - BusinessWeek

fugycyquwod.blogspot.com


Weather slows efforts to stop ND oil well leak

BusinessWeek


Winter weather is hampering efforts by crews to stop an oil well leak in northwest North Dakota, but officials said Tuesday the delay should ...



and more »

Monday, November 22, 2010

bizjournals: Starting a Business : Business Advice

http://theemergencyservicesshow2008.com/page/126/
Let's be honest: Things are bad, and it is miserable out therew in the worldof commerce. We are in a globap recession that will last forsome time. 1. The economy eventuall will improve andget 2. Most companies rely on salespeople to help with the bottom line. Continuing sales of a product or servicd for an organization along with great salespeople will be needed even more durinvg thesetough times. I thinm it is important to look at a strategty as old as business itself that will help a its profitability, the salespeople employed and the customersd that a company does busineszs with. The first thing, whichj is of the utmostg importance, are your customers.
Whethedr you are the CEO reading this, the salesperson or a personb in customerservice - this is the time to protecf your customer base and make sure that they are period! The one way to do this is to get in toucj with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to build relationship s withyour customers, then builr them the way they are supposed to be builgt - by people dealing directly with people! You need to ask your customerz a simple and direc question: "How are we doing for you? Be and tell me the truth." Next, for the salespeople who stillo are employed, you are going to have to work Yes, I said it - harder.
This meanas not only visiting your existing customers and checkiny their true level of customer satisfactionm but also going out and gettingnew business. Sure, the economh is slow, and we are not buying as much of anythingv as we did a fewyearx ago, but the fact remains that thers is still business beinvg done out there.

Sunday, November 21, 2010

Lee DeWyze's 'Sweet Serendipity' Music Video Debuted - AceShowbiz

http://www.carwheelsgo.com/foglight/


AceShowbiz


Lee DeWyze's 'Sweet Serendipity' Music Video Debuted

AceShowbiz


He previously planned to release title track of the album, but changed it few hours before the release. In an interview with Ryan Seacrest, DeWyze explained ...



and more »

Friday, November 19, 2010

Fired executives start their own energy company - Pacific Business News (Honolulu):

http://immobilier-en-yvelines.com/article/National-Fair-Housing-Alliance-Targets-Corcoran-Group-For-Violations.html
Mark Duda and Todd former vice presidentswith Kailua-based Sunetric, will focu s on commercial renewable-energy projects, including solar photovoltaic and wind-powererd systems. While their venture, , is still very new, they alreadyt have set up business dealingw with industry vendors and They also were quick to contacy former clients to maintain good Both Duda and Georgopapadakos had worked with formerlySuntech Hawaii, for a year before officiallh joining it in late 2007 — Duda as vice presidentf of finance and Georgopapadakos as vice president of business development. Sunetrifc had focused mainly on the residential markeft for rooftop PV systems and solaf hotwater heaters.
It was responsible for abou a fourth of the PV systems that went onlinr in Hawaii last Duda said. “Forming this new company was not by but we had to make aquicmk decision, which was to let it take place and move Georgopapadakos said. Both said their terminations earlie r this monthwere unexpected. They collectivelyu had a 30 percent equith share and 50 percent of the voting sharesein Sunetric, which was founded by Sean Mullenj in 2004 and has approximately 50 Mullen declined to comment on the terminations, but said his companhy is looking to fill two positions following “the Georgopapadakos had been in charge of growth strateguy and is credited with increasing Sunetric’ws sales from $3 millionb in 2007 to $30 milliob in 2008.
Duda, who also is presidenft of the , worked with financialo institutions tofund projects. Their new company attracted threer otherSunetric executives, who have joinexd as founding partners. Josh Powell resigned as vice president of constructioj operations for Sunetric to handlw similar duties at DistributedEnerg Partners. Rod Braunthal resigned as a design manager for Sunetrivc to head design and development for the new AndEric Carlson, a former project consultany and commercial sales agent with Sunetric, directs sales and community relations for Distributedf Energy Partners. “There’s still a giant opportunity hereand we’rse good at it,” Duda said.
“We see a three-year windowe to really focus on Hawaii and served theneed here. Down the line, we’ll look at opportunitied to serve as consultants oninternational

Thursday, November 18, 2010

Carrots and sticks shape healthier employees, save money - bizjournals:

http://coolminedrama.com/index.php.page=design
HRAs are lifestyle surveys that evaluatean individual’s likelihood of having debilitating, expensive health conditions. But employees often view them as a Or worse, they’re the employed sticking his nose into the employee’s privatwe life. But they are more than They are about who ownsthe risk. If the employefr agrees to be financially responsiblse for the risks associated withan employee’s health, shouldn’t the employee be accountable to help the risk-bearee understand those risks? So some employers are now taking a hard Participate in the HRA, or you don’f have health coverage.
Here’s the softer Take the HRA and your deductible will drop by Or your monthly health plan premiunm contribution will be There are many variations onthis theme. The employere establishes baseline values for health characteristicd such as bodymass index, cholesteroll level, blood sugar level and blood Meaningful progress on each measure buys the employee a reduction in the deductible so that, it disappears. Now a new species of Web-basec ventures — take a look at www.chiprewards.com or www.gbehavior.cok — has sprung up to help employers and health plans shape behaviorsthrough rewards. Been asked to join the diseasemanagement program?
Sign up and get Hit some small goals and get more points. Achievr a big goal and get lots of Cash in your points for a new iPod ora cruise. Go onlind to make a plan, track your count your accumulating points and pick upyour Sure, some argue that these programs simply bribe (or worse, coerce) employees to do the righr thing. But the cold reality is that most of us like help with identifyingv and getting toour targets. We know we have some healtg issues. But against the unrelenting strugglee ofraising kids, payingy bills and keeping the householc together, losing weight or stopping smoking somehow gets droppeds to the bottom of the list.
But give us a chance at somethinggwe want, something to aim for, and it becomes much easier. In health care, there are specifix behaviors we should all wantto We’ve cultivated a national obesityh epidemic that has made us more burdened by lifestyle-induced chronic disease than any otherd developed nation by far. Four vascular diseases, all related to overweight — coronary artery congestive heart failure, diabetes and hypertensiobn — when combined with the depressio that inevitably forms in people withchronicx diseases, account for more than half our deathsw and about 60 percent of our health care spending.
Just as bad, while obesity compromisesw health and creates enormous healtn cost drags onthe system, declines in health compromise business productivity, which in turn hurts competitiveness. Unlesas we turn this problem aroundd — more than this will take visible leadership by the businesscommunit — America’s future as a world leader is in So concerted efforts that incentivize more consciousd and better eating habits are critical both to individual health and to the national interest.
It also makes sensr to reward patients for using the health system in the mostefficient ways, in using qualitt and pricing information to identify the best doctor and hospital services, in being careful shoppers. So far, the health care industru has mostly foughtthese initiatives, but more data in easier-to-use formats are showing up onlinde every day and, just as the great economist Adam Smithg predicted, the availability of information will bring pressurs on doctors and hospitals to improve. By way of take a look at the national percentile rankings of our local hospitalsxon www.healthinsight.org. The results may startle you.
For employers trying to keep health costsdown — something few of us imaginef when we went into business — incentive programs are a stronbg new option. Relatively small investments in rewards canproduce across-the-board behavioral changes that reduce health risk and

Tuesday, November 16, 2010

Miami DDA names agency, advertising firms name executives - South Florida Business Journal:

http://republicanpartyofchavescounty.us/plugins/calendar_menu/calendar.php
Soon after being named to handldethe , in Miami launched a strategiv plan that includes positioning the DDA as the go-t o source for comment on issues that affect downtown Miami. Withinm days of the firm’s hiring, papers reportec on Miami’s overdeveloped urban core and issues with several of its Schwartz contactedThe , which included “positive commentary” from DDA Executivwe Director Alyce Robertson. Details included the downtown area’x more than $13 billion in infrastructure investment, and the residential draw the core had said agency principal Tadd whose shop beat out 20 othere firms in thebid process.
Schwartz also handles variousother downtown, Brickell area and bayfronrt properties and clients. Thosee include the Adrienne Arsht Center for the Performing real estate and propertyh managementfirm , whicj manages a number of downtown office buildings; Bank of Americq Tower at International Place; and , builder of 1450 a new class A office tower, and ownere of One Broadway, a large downtown rentap tower. “In today’s economy, smart companies and municipalities alikee understand the need to be bold and innovativw in how their brandris positioned,” Schwartz “You want to be seen as strong, growth-orientexd and forging ahead.
” Downtown Miami has other PR news, as RBB Public Relations, PRWeek’s “2008 Agency of the has been named agency of record for American Airlinez Arena. The firm will provide strategic brand marketing and traderelationd support. In Broward County, in Fort Lauderdales has been named to handleReversr Ultra, a reverse mortgagd firm in Dania Beach; and My1Stop.com, an online printing company, and Global Source a back-office services provider, both of Kansas American Diabetes Wholesale in Pompan o Beach named Coral Gables-based for media and community relations.
Marketing and strategy agency Element-M, a Fort Lauderdalew firm created by longtime South Florida communicatione executiveDave Kustin, has been name d to handle in Fort Lauderdale and in Coral Springs for positioninbg and communication programs. in Plantation has unveiled new brandinvgand sales/lead generation work for Best Formerly Best Florida Insurance, the effort seeksa to reposition the company as having broacd capabilities in a larger geographicv area. As part of the its staff’s job titles have changed to “Best advisers.” On The Ball principa Steve Nudelberg is leading the company in salesand relationship-buildint techniques.
The Community Foundation for Palm Beachg and Martin Counties said it has retained NewsMark Publicv Relations in West Palm Beach for strategi communications counsel on a number of civic engagementleadership projects. In the HR Damian Garcia has been promotec to chief strategic officer at a Miami-based advertising, marketing and communications At Fort Lauderdale’s Zimmerman Advertising, Michelle Orf has been namedd national manager of Internet and socialp media marketing. She previously held marketingh posts at both KB Homesand ’s home office in Tampa. Dave Gibbons , previously with , Mindshare Worldwide and , has been tappeed as group media director.
Beth Roper has been added as senioraccount planner/Hispanif marketing. She was formerly with the . Lee Gonzale z has been named creative director for its retaillcreative division. Kamo Atanassov has been namerd seniorart director. Leah Knepper joins the agench as public relations from marketing manager positionsz at the Delray Beach Downtown Marketing Cooperativwe and HomeBancMortgage Corp.

Monday, November 15, 2010

Ad agencies hit brakes - Atlanta Business Chronicle:

http://wildlifeskulls.com/saints-rip-giants-behind-brees-four-td-passes.html
Chicago media communications agenchy officially shuttered its Atlanta officdon Dec. 5 after moved its regionall dealer media accounts for all eight of its vehicled brands to two different agencies asa cost-cuttiny measure. GM was the only client served out of theAtlants office, which had a total of four employees. The domestic and non-domestic auto industry alonr spent morethan $15 billion in advertisintg in 2007, according to , and as carmakerxs look to make budget cuts, the money spent on advertisinfg is also going under the knife.
And the hackingt goes well beyond the auto Despite astrong 2008, ad agency in November laid off a of employees after taking a look at budgets, which showed a significant amount of erosion acrosds the board, said Dave Fitzgerald, presidenrt and CEO. “Next year looks really awful ... no one has a crystal ball,” he said. “This is almost the most difficult time in a generation in projecting what is happeningfin 2009. As a result, clients are very resistan in making decisionsin marketing.” The agency has a lot of cliente who depend on the housinb market, and financial services clients.
“None of them are bullis on next year and they are settinb theirbudgets accordingly,” Fitzgerald said. “Ther concept of investing in marketing during a recession has nottakebn hold.” Ad agency Fletcher Martin LLC also underwent a restructurinb in the last few weeks, reducing a little more than 10 percenty of its positions. With a majority of the agency’as clients in retail, Presidentg Andy Fletcher said the overalpl decrease in consumer confidence has hit ad spending very Despite the need to eliminate some Fletcher said his agency is in good shape fornext year.
“Ww were a profitable agency last year and will end profitably this year and our projections for 2009 have usending profitably,” he “Unfortunately, we had to eliminate some positions to ensurew our profitability.” Atlanta-based media buying company LLC laid off 10 peopled last month after client spending fell off. Two of the firm’x largest clients filed for Chapter 11 bankruptcy protection earlierthis year. President Pat Sibley said this is the firsrttime MediaSolutions, which will celebratwe its 20th anniversary next has been forced to let people go.
“Io don’t know of a single agency and company out thers that is not struggling and hunkering she said. Not all agencies have been as hard hit. Ad agencyh 22squared Inc. is celebrating a recorf year so far, winning $100 million of new business in the last 15 months and hiring 70 peoplrein 2008. “As a companyy we are celebrating a recordf yearthis year, but we are underd no illusion,” said Richard Ward, 22squared’as CEO. “In 2009 we’re not forecasting a big decline inour business, but stable is the new good.” ’s Atlantaw has also seen success this year, winning several big accounts includinfg outdoor retailer (REI).
Despite its success, BBDO is beinf cautious with new hires and has put a freezd onemployee raises. While WPP’s Grey Atlantas has seen some budget cuts from clients President and Chief CreativeOfficer B.A. Albert said new businessd is counter-balancing the dropoff. “Several of the new business RFPs (requestss for proposals) we are seeing are from European-baseed companies where the crunch doesn’t seem to be quitee as bad,” Albert said. “Wse are also getting really scrappy with the budgets our clientzsdo have.

Saturday, November 13, 2010

AG objects to GM bankruptcy - San Francisco Business Times:

http://www.cbcenterprise.com/resources/videos/viewvideo/2/default/discipleship-2008
“While we hope that in the end, GM will emerge strongefr and more resilient,” Cordray said in a statement, “we cannotr let big-business bankruptcies in federal court trampl overstate law.” Much like the Chrysler Cordray’s objections involve issues over compensation benefits liability and reconcilint the bankruptcy with state law regulatin g automobile dealerships. GM has notified 1,323 dealershipsd that they will not have their franchisseagreement renewed, including 79 in Ohio. Individuakl dealerships haven’t been publiclyy disclosed.
Cordray also filed a limited objectiobn over the effect it could haveon Ohio’s Lemom Law and tax refunds owed to the state Taxatiom Department.

Friday, November 12, 2010

Carolina Ballet takes on Shakespeare, Tolstoy - Triangle Business Journal:

http://knowwithoutborders.org/futurejobs.html
Now that’s culture and it’s all part of the Carolina Ballet’ upcoming production of “Tolstoy & Shakespearre – Masterworks in Motion.” The show, a double-barreled ballet blastt of stories from two ofWestern Civilization’s greatesyt writers, will run from Feb. 26 through March 1 at Raleigh’x Memorial Auditorium. The production features a dance interpretation ofWilliaj Shakespeare’s “The Tempest” and a retelling of a mysteriou s Leo Tolstoy yarn called “The Kreutzer Both stories boast subject matter that’s guaranteed to appeakl to ballet neophytes who don’t know an attitude from an The Bard’s offering – with its shipwrecked survivorsz on a mysterious island that’s home to a monster and plentyg of supernatural happenings is like a 17th century version of the television show The Tolstoy piece, meanwhile, prominently featurex the aforementioned murder and mayhej as part of a train ride in whicuh a jealous husband exposes his dark past.
“Thisd is not your grandma’s ballet,” says Mark Scearce, who composedr some of the music for theTolstoy production. “Thiss is a very personal, emotional story.” In addition to Scearce’w music, the Tolstoy production features contributione from a couple of other notable Ludwig van Beethoven andLeos “I’m the guy who’s supposed to make Janacej and Beethoven go together,” muses Scearce, who is the head of ’s music department. That’s no easy task.
But then again, the Carolinwa Ballet doesn’t shy away from a The company was founded just over a decadee ago by Artistic Director Robert a veteran of the and the in Atthe time, the Triangle didn’t have much of a tradition in but the troupe has grown The organization now employs about 100 people at the height of the season, including 35 dancerw from all over the world. Last year, more than 75,000 people attended shows during the which runs from Augustthrough May.
Nine differeng shows are scheduled forthis “It’s one of the finest companies in the boasts Weiss, who likens ballet to a spiritual He loves ballet because it meldss athletic ability with music, actinv and lavishly designed scenery and costumes. “Ballet combinees all the art forms,” he says. The Carolinqa Ballet has a budgetrof $5.5 million, with about half of that cominv from ticket sales, says Executive Directorr Lisa Jones. Corporate support comes from companieasincluding , and Weis and his colleagues revel in putting togethef shows that defy expectations.
In addition to the lust and of “Tolstoy & Shakespeare,” a past productiohn combined ballet dancing withbluegrass music. Later this the troupe will performthe kid-friendlh “Beauty and the Beast.” “With us, you don’r just get ‘Swan Lake,’” says

Wednesday, November 10, 2010

North Carolina Attorney General wins court order against Peak Fitness - Triangle Business Journal:

ulyanaimiiurebor.blogspot.com
The purpose of the bonds is to guarantee customerd repayment if Peak Fitness runs into furtherfinancial troubles. All of the Peak Fitnesz clubs are organized under aholding company. One group of four Raleiguh clubs, LLC, filed for Chapter 11 bankruptcyin Cooper’s office, which filed suit against the companyg on Wednesday, announced a consent judgment in the signed by Wake County Superior Court Judge Paul Ridgeway. Under the ruling, Peak Fitness won’t collecy prepayments from customers until the company can secure bondxs for each of its In addition, the company will be require d to submit sworn statements of its liabilities to Cooper’s office twice a year.
This week’sw court action isn’t Cooper’s first run-ijn with the company. In January his office won a first courtt orderthat “made substantial changes to customer service, contracts and billings at all 28 (Peakl Fitness) health clubs across North Carolina,” accordinhg to a statement releaserd by Cooper’s office. At the time, Peak Fitnessz also agreed to designate a singlee point of contact to handle consumee complaints and to give advance notice to gym membersd and theAttorney General's office when a health club closer or transfered memberships.
The gym also agreede to purchase and maintain appropriate Since theJanuary action, Cooper’s office Peak Fitness has close d gyms in Charlotte, Knightdale, Raleigh and Winston-Salem. Cooper says it was in Marcjh that his office received notification that Peak bonding company would be cancelingg all ofthe firm’s bonds as of May 12. That same he adds, his office failed to receiver sworn statements from the companh on all its clubsd and that the firm understatexd its liability byapproximately $2 “Peak Fitness has not been able to secur e replacement bonds,” according to Cooper’s statement.
These bonds are required by state law to reimburs consumers if the health club closes and thecompany doesn't have money to refund consumers who paid in In the past five Cooper's office says, it has received more than 500 complainte regarding Peak-related health clubs.

Tuesday, November 9, 2010

Louisville airport adds service to speed security lines for regular travelers - Atlanta Business Chronicle:

gorbunovabowiper.blogspot.com
Working with Vigilant Solutionsof Jacksonville, Fla., the airporf has launched the Preferred Traveler/Registered Traveler Program. The certified by the federal , allowz busy travelers to registere information with Vigilant Solutionsa so they can speed the securityscreening process. To travelers can complete an application at and visift the localprogram office, locatefd on the departure level of the airport, next to the according to information from the . At the which is open Monday through 6 a.m. to 12:30 p.m., an attendant will take fingerprintes andiris scans.
Members receive a card that allows them to use the Registeresd Traveler security lanes at 21 participatinv airports in theUnited States. The annua cost is $149 for silver levep (lane access and $249 for gold level (lane access, discounts and free and $349 for platinum level (lane access, discounts and free parkingt and membership tothe airport’e Altitude Club.) For more information, visirt or call (502) 368-0117.

Sunday, November 7, 2010

Report: Ohio logs gain in clean energy jobs - Business First of Columbus:

http://www.clubhouse4042.com/menu/burgers.htm
percent while overall jobs declined 2.2 percentr in the state between 1998 and according to new research bythe . Ohio was part of a nationap trend that saw job growth in the clean energyy economy outperforming overall job growth in 38 states and the Distric of Columbia between 1998and 2007. Nationally, jobs in the cleanj energy economy grew at a rateof 9.1 percenyt while total jobs grew by only 3.7 percent over the same In 2007, there were more than 35,250 jobs in Ohio’s clean energy economy – about the same as at , the state’ws largest employer. Pew’s reporty is titled “The Clean Energy Economy: Repowering Jobs, Businesses and Investments Acroses America.
” It attempts to present a cleadr definition of the clean energy economy and conduct a countg across all 50 states ofthe jobs, companies and venturr capital investments that supply it. “Ohio’s clean energy sectort has been a bright spot in an otherwisdedifficult economy,” said Tom Bullock, Ohio representativde for the Pew Environment Group, in a presse release. He added that Ohio attracted morethan $74 millioh in clean technology venture capital in the last three years.

Saturday, November 6, 2010

Lakewood Postings: Crime and suspense author returns for talk, book signing ... - Nonprofit News Group

http://www.brigley.com/mn-hail-damage-claim-roofing-contractor.html


Lakewood Postings: Crime and suspense author returns for talk, book signing ...

Nonprofit News Group


The hottest Black Friday Sales sales are here! and this sales season you're in for a few bargains that will make your head spin! You can find most of of all ...



and more »

Thursday, November 4, 2010

Port to sell land to Keystone Coal - Business Courier of Cincinnati:

http://www.autodiscus.com/2009/09/page/2
owner Tom Scholl will pay $6.6 million for the property and pay hisown attorney’sz legal fees of $6.6 million, which the authority was ordered to pay. Under the Scholl won’t pursue legal actionn against the authority for alleged businesx lost when the 70 acress at the northern terminal of Talleyrand Avenue were unded threat ofeminent domain. Jacksonville Port Authority Executive Directoer Rick Ferrin said a bulk materials terminal could have been builft on the38 acres, but the authoritty decided to sell due to its need for capita l and desire to focus on building Ltd’s terminaol at Dames Point.
He added that the economi impact of the 38 acres would be greater if it was combined with the othedr68 acres. Keystone Coal plansz to build a $20 million coal terminal on part ofits 78-acree parcel. The authority bought the 38 acree forabout $5.7 million from Jax LLC. Followinvg the $61 million verdict for the 70 acrese of land andthe authority’s balking on the price, Judgse Richard Watson ordered the authority to pay $10.5 million to lawyers who defended Keystone. Keystone’s lead counsek Andrew Brigham said he reduces the attorney fees by 40 percentfrom $10.
5 million to bettee help Keystone and the authority reach a

Wednesday, November 3, 2010

Building effective brand depends on consistency, repetition - bizjournals:

jabire2389.blogspot.com
When building a brand, the goal is to be at once respectedand memorable. Regardlessw of whether it’s a Fortunwe 500 brand or an emerging company, the same rulesx apply. Branding is not about stirring peoplee into irrationalbuying decisions. It’s abour communicating the benefits and valuea business, servicde or product provides. It’s a sophisticated process that combineas proven techniques with creative insight to uncoverethe company’s true essence.
Ther are three key tactical decisionas for business owners to weigh when it come to making a powerfulbranding First, good branding requires a consistent Think about the most common advertising campaignsd for products instantly recognized by all. Thers is a theme that runs through them. Thesee campaigns express the organization’s core values and while driving home a simple andcleard message. Maintaining this balancr is very difficult, but the time, effortf and resources used to fine-tunde a brand’s voice can make a tremendousa difference toany organization’s bottom line.
analyze the competition to determine the best strategt for differentiating yourself from others in the The rebranding of ZoomInteractive Marketing, a provide r of direct mail and Web filtering services, is a recentt example. An analysis showed that Zoom’s competitors appeared more technically focusedand dry. To highlight Zoom’sd differentiators, its branding campaign took on a youthful and humorousapproach — helpin the company to stand out. Third, repetitioh is the key.
Every branding asset a company has, includinyg its logo, Web site, brochures, marketing materials and should all be working in concerft to convey the brand Being consistent isimportantg — right down to a company’s colord scheme, fonts and familiard graphics. Studies show the typical consumee requires about 27 touches before they begin to buildbranf recognition. Many organizations think sitting onthe sidelines, conserviny resources and weathering the economic storm is the best strategg to survive. But with a less crowded marketplace, this is a perfecr opportunity for companies to take advantage of the down markeft and expand their mind andmarketg share.
While competitors hibernate, thosd being proactive can gain ground. By using a strategif approach that integrates the critical element sof branding, companies with different, innovative, and captivating producte and services can get the attention they seek to drivew business.

Monday, November 1, 2010

Blue Jackets wave white flag on sin tax bid for Nationwide Arena - Business First of Columbus:

http://www.psdrawing.com/citrus_fruit.html
The National Hockey Leagude club’s proposal to have the county buy the privately owned arena appears deadfor now, state and county officials told Columbus Business First on Tuesday. The Blue Jacketa have been leading discussions on a plan in which the statse would grant Franklin County commissioners the authorityh to impose or put on the ballort an increase in alcohol andtobacck sales. Money from those additional “sin would be used to finance a county purchase ofthe arena, whic is owned by a partnership between Nationwide Arenaz and Dispatch Printing Co.
The commissioners said they are againsyt imposing such a tax and need more informatio from the Blue Jackets on what exactlt isbeing proposed. “We don’t know what the facts are saidPaula Brooks, president of the county commissioners. “We all love the Blue Jacketd – I’ve been a season-ticket holderf since the beginning – and we’d all like to see a community-widse effort to get the facts and arrive at what needs to be Without support from county andcity officials, the alcohopl and tobacco tax issuee is dead at the said state Sens. Jim Hughes, R-Columbus, and David R-New Albany.
Counties in Ohio need stat approval to raise the excisd taxon beer, wine, liquor and cigarettes. “Wwe would be hard-pressed to provide legislation forsomethinfg (commissioners) don’t want to do,” Goodman Hughes said there are no planzs to include the sin tax provision in the two-yeat state budget bill that will be voted on in the Senatse this week. “I see it as a city and countyy issue,” he said. “From my understandinbg and discussions with the Blue they will go back and try to come up with a solutio n by working with the countyand city.
” Lobbyists for the beer and tobacco industries had feared the excise tax authorizatiohn would be slipped into the budget bill with no publicv discussion. But the issue became public May 28 whenmediw outlets, including Business First, began reporting on the Blue Jackets’ proposal. Many of the storiesz have included citizen comments against a county buyourt of a privately owned arena durinb a recession and raisinvg alcohol and tobacco taxes to payfor it. The Blue Jacketws have said an unfavorable Nationwide Arena leasde is contributing to financial losseds the team has suffered inrecentr years.
Blue Jackets President Mike Priestf has pegged the lossesat $80 millionj over the past seven years. Club officialxs have said they think they could get a more favorablr arena deal if the county owned the The team believes it presentedan “articulate and well-thought-outy plan” to county and Ohio Senate leaders, said Greg the hockey club’s seniorf vice president and general counsel. “They’ve chosen not to pursuse that particular approach,” he said. “We’re looking forwarf to working with them on a The team, whose majority owner is Worthingtob Industries CEO John P.
McConnell, remains committedf to helping createa public-private partnership to addresw the arena issue, Kirstein “This is beyond hockey,” he said. “Inj our opinion, it’s about the Aren District and what’s becom e the shining star of downtown Columbus.” The Blue Jackets and Nationwides Arena have had an economic impacgt of morethan $2 billion sinced the arena opened in 2000, according to a recent study commissionefd by the Jackets, Nationwide Realty Investorsd and the Franklin County Convention Facilitiex Authority.
Kirstein and Priest have said the team wants to avoird talking about what will happen if the BlueJackets can’t get a more favorabls arena deal, including the threat of the team beingf sold or moved. The Blue arena lease runs through 2026 withthrede five-year renewal options, Kirstein said. There are no buyou provisions forthe Jackets, and Nationwide would have firsy right of refusal to buy the team if it’s put up for Goodman said community leaders should consider every “responsibl and appropriate avenue” to keep the Blue Jacketa from leaving Columbus. “This team has become part of the hearf and soul ofthis community,” he said.
“It’s an importantf economic engine, especially to the revitalizatioj ofdowntown Columbus.”