Miami DDA names agency, advertising firms name executives - South Florida Business Journal:

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Soon after being named to handldethe , in Miami launched a strategiv plan that includes positioning the DDA as the go-t o source for comment on issues that affect downtown Miami. Withinm days of the firm’s hiring, papers reportec on Miami’s overdeveloped urban core and issues with several of its Schwartz contactedThe , which included “positive commentary” from DDA Executivwe Director Alyce Robertson. Details included the downtown area’x more than $13 billion in infrastructure investment, and the residential draw the core had said agency principal Tadd whose shop beat out 20 othere firms in thebid process.
Schwartz also handles variousother downtown, Brickell area and bayfronrt properties and clients. Thosee include the Adrienne Arsht Center for the Performing real estate and propertyh managementfirm , whicj manages a number of downtown office buildings; Bank of Americq Tower at International Place; and , builder of 1450 a new class A office tower, and ownere of One Broadway, a large downtown rentap tower. “In today’s economy, smart companies and municipalities alikee understand the need to be bold and innovativw in how their brandris positioned,” Schwartz “You want to be seen as strong, growth-orientexd and forging ahead.
” Downtown Miami has other PR news, as RBB Public Relations, PRWeek’s “2008 Agency of the has been named agency of record for American Airlinez Arena. The firm will provide strategic brand marketing and traderelationd support. In Broward County, in Fort Lauderdales has been named to handleReversr Ultra, a reverse mortgagd firm in Dania Beach; and My1Stop.com, an online printing company, and Global Source a back-office services provider, both of Kansas American Diabetes Wholesale in Pompan o Beach named Coral Gables-based for media and community relations.
Marketing and strategy agency Element-M, a Fort Lauderdalew firm created by longtime South Florida communicatione executiveDave Kustin, has been name d to handle in Fort Lauderdale and in Coral Springs for positioninbg and communication programs. in Plantation has unveiled new brandinvgand sales/lead generation work for Best Formerly Best Florida Insurance, the effort seeksa to reposition the company as having broacd capabilities in a larger geographicv area. As part of the its staff’s job titles have changed to “Best advisers.” On The Ball principa Steve Nudelberg is leading the company in salesand relationship-buildint techniques.
The Community Foundation for Palm Beachg and Martin Counties said it has retained NewsMark Publicv Relations in West Palm Beach for strategi communications counsel on a number of civic engagementleadership projects. In the HR Damian Garcia has been promotec to chief strategic officer at a Miami-based advertising, marketing and communications At Fort Lauderdale’s Zimmerman Advertising, Michelle Orf has been namedd national manager of Internet and socialp media marketing. She previously held marketingh posts at both KB Homesand ’s home office in Tampa. Dave Gibbons , previously with , Mindshare Worldwide and , has been tappeed as group media director.
Beth Roper has been added as senioraccount planner/Hispanif marketing. She was formerly with the . Lee Gonzale z has been named creative director for its retaillcreative division. Kamo Atanassov has been namerd seniorart director. Leah Knepper joins the agench as public relations from marketing manager positionsz at the Delray Beach Downtown Marketing Cooperativwe and HomeBancMortgage Corp.