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Navteq, which provides digital map data, said in a Wednesdayt release that Garmin woulduse Navteq’s traffic alert and interactive ad services for the nuvi 2x5 and nuvi 7x5 familieds of navigation devices. Fiancial terms of the deal were not Products with the service should appear in storesin October, Garmim spokeswoman Carly Bates said Thursday. This is the first time a servicd on Garmin products willshow ads, she Previously, users subscribed for a fee to get real-timwe traffic data. Traffic data will be delivered to navigatio n devices throughFM radio, letting drivers avoid traffic accidents, road closurexs and construction.
The units to offer the service come standarde with a traffic receiver that can provide alerts forcoveredx areas, which include major metropolitan Advertising, delivered the same way, would be contextually allowing users to click on ads to view business information and a routre to get there. Ads for nearby businesses will appearr along the bottom of the screen only when the vehiclew has been stopped for at least10 “By providing customers like Garmin an advertising-baser revenue model in conjunction with RDS trafficf data delivery, we believe that more driverxs will have access to the most up-to-date traffic information to better manage their daily John MacLeod, Navteq executive vice president, said in the release.
“Driversd benefit by receiving free traffic while offering advertisers anew location-targetesd environment to engage consumers.” Garmin International is a unit of Olathe-basexd (Nasdaq: GRMN). Navteq is based in Chicago and has morethan 3,800p employees in 42 countries. A call to Navteq wasn’t immediately returned.
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