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Terms of the deal were not disclosed. Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automation to thebuyingf process. The two companies tested the system, using Admir a with the NBC Local Media group in Marcu to buy and sell locaol television ads inLos Angeles. "Our initial test of the systemin L.A. is off to a greayt start. Admira provides us with the potential to help attracrt an entirely new segment of advertisers to the local particularly small and midsize businesses that might not otherwise be able to buy local televisionstation advertising, whicnh is a huge leap forward.
" Frank president of platform development and commerciap operations for NBC Local Media, said in a The full partnership is set to begin in the The two giants are more known through their link through MSNBC.
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