Agencies reel in accounts, launch work; ad competition looms - South Florida Business Journal:

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has been awarded the Palm Beach Countyh Convention and Visitors Bureau media servicew account for fiscalyear 2009. The a division of , will handle all mediqa initiatives. This includes strategic mediaw planning, targeted research and media placement. Work will be handled by Green’s Boca Raton Media will target audiences includinh theconsumer leisure, meetings and conventions, travel tradew and targeted international markets, said Bill Vervaeke, the CVB’ds VP of marketing and brand management. , a Hollywood marketing and brandingh firm focusing on thefranchise arena, is working with clients for the ’x Franchise Expo South, being held Jan 9-11 at the .
, the restauranr franchise, for local store marketin and promotional offers, as well as franchise , a St. Petersburg medical identification franchisde company launching nationally at the with a goal of opening 600 SouthFlorida franchises. , a nationak wine store franchise, looking at marketing partnershipse to driveconsumer traffic, and brandinvg of its new Master Wine Panelp of master sommeliers and other sommeliers from establisheed restaurants and hotels, including The Breaker in Palm Beach.
The goal is to both sell franchises and drivecustomer awareness, said Lorne Fisher, Fish Consulting CEO and managing Positioning at the show helps franchisees in both areas, he “With the economy the way it is, it will be a greatet challenge for small and emerging franchis concepts to increase their sales and grow theifr footprint,” Fisher said. “Therefore, despitr the economy, these companies need to continude tosell franchises.” Passersby near Broward Boulevarxd and Interstate 95 can watcu people sneaking a peek at the 100-acree transformation of Riverbend, a new transit-oriented developmentt from Amera Barron. Or so they believe.
In a new teasere campaign for the mixed-use retail, residential and transit hub project, construction fence graphics show images of dozenas of curious folks peering inside the The fencing will give way to a waterfalp feature taking shape behind it in the next few The effort was createe by A Hothouseof Design, a Fort Lauderdale designh firm. handles public relations for the development. In otherf account news, Wellington Traininh Club and LLC are two new clientsfor , a Wellington PR firm specializing in the equestrian industry. Wellington Training Club is an equestriabntraining complex. HorseClosings.
com is a national horse closiny transaction businessserving buyers, sellerse and professionals in the horse Calls for entries for the annual American Advertisinfg Federation Addy Awards have been Entries must be registered online at www.addycompetition.com. Fees range from $20 for students to $110 for Drop off, gallery night and galas for each county’d respective competition are as follows: : Entry drop off is Jan. 16 before 9 p.m. at Mad 4 Marketing, 5203 N.W. 33rd Fort Lauderdale. The Gallery Night will be held Jan. 29 at , 2250 N. Commercde Parkway, Weston. The awards event will be held Feb. 20 at Cinema Paradiso, 503 S.E. Sixt h St., Fort Lauderdale. : Entry drop off is Jan.
16 and Jan. 21, 4-7 p.m. at , 1501 Biscayn Blvd., Miami. The federation will not have a gallery and details for the gala have notbeen finalized. Check www.adfedmiami.co m for details. : Entry drop off is Jan. 8-9 by 5 p.m. at , 6107 S. Dixi e Highway, West Palm Beach. Visit www.palmbeachadfed.con to learn more.