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Two investors provided only private equity: and . ZM Capital is the private equith investment fund of will provide mezzanine debt financing and an equith investment through its VSS Structured Capital II All three ofCannella Response’s new investorsw are based in New York Terms of the transactionj were not disclosed. Cannella Responss will continue to be managerd by its currentmanagement team, led by founder and executive director Frank Cannella and CEO Robert Cannella Response Television executives are not disclosing who now holds a majority stake in the The investments by ZM Capital and Palladium Equity Partnerse will enable Cannella Response to accelerate its growthb by investing in both new acquisitions and developintg new services and media offerings, the companyu said.
“ZM Capital and Palladium Equity Partners each bring tremendouw expertise and capital resources to the companhy as we expand our client relationshipxs and bring new and exciting media opportunitieas to the direct responsetelevision market,” Franmk Cannella said. Cannella Response Television is basee in Burlington with regional offices in Los Angelew andNew York. Cannella Response Television was advised on the transaction by a team from investment banking firm Petsky NewYork City.
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