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The Sox still dominate the local airwave duringgame broadcasts, logging the highest local viewefr ratings among all teams, according to a receny analysis by Street & Smith’s Sports Business Journal. The Sports Busines Journal is owned by American CityBusiness Journals, the parengt of the Boston Business Journal. Sox gamees on New England Sports Network were broadcasted into an averageof 209,00p households during the period analyzed, down 12 percentf from the year-earlier span. As a percentage of the local televisioj audience, the Sox’s average ratinvg of 8.
67 was down 14 percent on a year-over-year The team’s local market-share average is still the highest among all MLB MLB has registered relativelyflat year-to-date ratingd on its FOX and TBS broadcasts and a 15.4 percentf decline in ESPN-affiliated broadcasts. The Sports Business Journal calculater the ratings and viewership averages by analyzing As ofJune 5, the Sox were tied with the for firstt place atop the American League East Division
Thursday, December 8, 2011
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